Wholesome ingredients are the future of makeup.
Women as a collective are no longer looking at magazines and celebrities to tell them how to elevate their everyday look. Instead, we’re trusting our intuition, leaning on natural styles, and choosing products that benefit our skin and the earth.
Together, we’re looking inward for our new favorite makeup styles.
And this is exactly how makeup should be.
We’ve gathered our favorite natural makeup products to brighten your complexion and elevate your personal style this summer.
Optimize Your Summer Makeup Routine with These Natural Makeup Products
Enjoy practical natural makeup products that check all the boxes. These choices support personal creativity while giving back to your skin with nourishing and nontoxic makeup ingredients.
Nontoxic Skincare
Nutrient-dense skincare is the driving force behind your best natural makeup look. It helps protect the skin barrier, renew skin cells, and support healthy sebum production.
The goal with makeup is to wear it because you want to, not because you feel like you have to. And trust us, there’s nothing more empowering than showing up vibrant and barefaced with natural glow as your only accessory.
Nontoxic Ingredients That Elevate Skincare: Vitamin-rich and mineral-rich oils. Herbal extracts and absolutes. Animal-based skincare (like emu oil and grass-fed tallow) that contains rich fatty acids and nutrients.
Mineral Sunscreen
Not all sun exposure is harmful. In fact, most of us could use more vitamin D.
A healthy diet (with minimal processed seed oils) and plenty of outdoor time is helpful for preventing sun damage. However, there may be moments this summer when mineral sunscreen becomes a must-have.
We don’t mean to scare you, but conventional sunscreen is one of the biggest offenders for toxins in our environment and in our bodies. Even the FDA agrees.
If you choose to replace any of your products with the nontoxic version, we recommend starting with sunscreen. Use a mineral-based UV filter instead of a chemical-based one — your body will thank you.
Nontoxic Ingredients That Elevate Sunscreen: A mineral UV filter is a must when it comes to natural sunscreen. Moisturizing ingredients like grass-fed beef tallow are a bonus.
Natural Makeup Primer
Quality makeup primer is the ultimate resource for smooth concealer application. You’ll notice the difference immediately in the ease of application and an improved finished look.
Makeup primer helps prevent caking, creasing, and flaking. It also provides a barrier between summer sweat and your tastefully created makeup look (essential for hot days).
Nontoxic Makeup Ingredients That Elevate Primer: Aloe vera juice, jojoba oil, vitamin E, and herbal extracts.
Cream Concealer
A creamy concealer melts into your skin and promotes a fresh summer glow while covering up dark circles and acne. Cream concealer is especially helpful if you’re prone to sweating — since creamy products are more likely to absorb into your skin, rather than caking or creasing.
Nontoxic Makeup Ingredients That Elevate Concealer: Castor oil, coconut oil, cocoa butter, jojoba oil, and vitamin E oil are all powerful ingredients your skin craves.
Lips and Cheeks
Cream blush and lipstick are the most popular options for summer. They allow more creative freedom and lend to the natural dewy or “no-makeup makeup” look.
Cream blush and natural lipstick are perfect for minimalist makeup wearers, too, since they can be used on cheeks, lips, and even eyelids.
Nontoxic Makeup Ingredients That Elevate Blush and Lipstick: Cocoa butter, vitamin E, avocado oil, herbal extracts, and castor seed oil.
Shimmer and Glow
Dewy and glowing skin has been popular for a few years now, and the trend isn’t going away anytime soon. We love it because it accentuates natural and healthy skin. It also lends to nontoxic makeup options — especially those made with nutrient-dense oils (like castor oil or jojoba oil).
To prioritize glowy makeup, choose liquid or creamy makeup products, rather than powders. You can finish your makeup with a luminizer or highlighter .
Nontoxic Makeup Ingredients That Elevate Glow: Jojoba oil, castor seed oil, mango butter, vitamin E, and coconut oil.
Choosing Your Best Natural Makeup Colors
Nontoxic lipstick, blush, and eyeshadow palettes add subtle rosiness to bring out your complexion. To highlight your natural beauty, it’s helpful to know exactly which colors suit you best.
- Dark Skin: Use highly pigmented chromatic colors.
- Medium Skin and Olive Tones: Rich colors and berry tones.
- Light or Fair Skin: Airy tones like pastels and corals.
Of course, there’s a lot that goes into choosing the best colors for you. Knowing your unique undertone can help, and our support team is always happy to offer assistance. You can also visit a professional color analyst to understand the best complementary shades for your clothing, makeup, and everyday life.
Our Favorite Natural Eye Makeup Look for Summer
Bring fresh style to summer barbeques and beach days. If you want to elevate your makeup this summer, we recommend artful eye makeup paired with light or nude colors.
- Jewel-Toned Natural Eyeshadow. Brilliant statement colors like sapphire, emerald, ruby, and amethyst are making a comeback this summer. Wear them with subtle blush and nude lipgloss.
- A Gentle Smoky Eye. It’s not the bold eye look most of us remember from the mid-2000s. Today’s smoky eye is more uniform — with a subtle smudge and lived-in look.
- All-Natural and Chemical-Free Makeup. We’re all seeing the impact that conventional makeup has on our bodies and the environment. Frankly, we want something better for ourselves and our children. Women are opting for all-natural makeup pallets with healthy ingredients.
- Classic Styles. As a collective, we’re moving away from fast trends and makeup must-haves. Women are telling their own stories with classic eye makeup looks and lived-in wear that’s sustainable. We love it.
- Bright Shimmer. This summer, fresh and glowy skin is the goal. You’ll notice women wearing highlighter on their cheeks, eyes, and cupid’s bows. To further accentuate the glow, cream blush can be applied to the eyelids or eye corners.
Your Trusted Source for Natural Makeup and Wholesome Ingredients
Makeup trends won’t always be the same.
What’s popular today probably won’t be popular ten years from now.
But what matters most about makeup is how well it nourishes and takes care of your skin.
Products that sit on your face all day should elevate your beauty from the inside out. Makeup should complement your features while improving the quality of your skin for the long term.
You deserve to feel confident about your makeup choices.