If you’re looking for permission to age, here it is.
For too long, we’ve allowed anti-aging skincare messaging to control how we feel about our bodies.
We’ve let other people’s opinions make us feel bad about our laugh lines and crow’s feet — the ones we earned by living a long and beautiful life.
All of that messaging stops here at Toups and Co.
We recognize that you’re not the same person you were in your 20s.
You’re wiser, stronger, more confident, and aging like a fine wine (if we do say so ourselves).
You deserve a nontoxic skincare brand that sees your value and enhances it.
This can look like…
- A positive narrative on anti-aging skincare that boosts your confidence about fine lines and wrinkles.
- Whole ingredients and skincare superfoods that gently eliminate your skin concerns.
- A powerful skincare routine that grows as you do.
- A holistic approach to skincare that delivers hard-working ingredients that aren’t diluted by fillers, toxins, chemicals, or endocrine disruptors.
…All the beautiful things we prioritize here at Toups and Co.
Why Whole Ingredients Should Be a Priority for Aging Skin
The older you get, the less tolerance you have for synthetic ingredients and cheap products (you know, the ones with really good marketing). You want a moisturizer that drives real results with real ingredients that you don’t need a dictionary to understand.
It’s that simple.
Skincare was never supposed to include fillers, artificial colors, fragrances, and lab-made materials. It was meant to come from your grandma’s herb garden, a diet of whole foods, and, yes, even from kitchen scraps. Skincare brands have commercialized something that’s meant to be simple, natural, and accessible to everyone.
Here are some reasons why wholesome ingredients are the best option for aging skin:
- They help replace lost nutrients. A moisturizer for aging skin should replace the nutrients you lose as you grow older (like collagen, fatty acids, and squalene). We’re not talking about nutrients that are artificially created in a lab. We’re talking about real, whole nutrients that are nutrient-dense and bioactive.
- They won’t disrupt your hormones. Have you noticed your body can’t tolerate certain foods, ingredients, or environments as you age? This could be due to long-term hormone disruption. Your body is tired of detoxing the microplastics, fragrances, phthalates, and other chemicals in your environment.
- They don’t make unrealistic claims. You’ll always be disappointed by the results of drugstore skincare products (yes, even the really expensive ones). This isn’t your fault. For one, the vitamin C in your skincare bottle isn’t going to overcome the aging effects of other prevalent ingredients, like alcohol, parabens, and microplastics. For two, the idea of looking “twenty years younger” is unrealistic — and something that nontoxic skincare brands don’t really promote. We want to smooth and nourish your skin with authentic ingredients while helping you feel good about yourself.
The Best Moisturizer for Aging Skin: Tallow Balm
Tallow balm is where ancient wisdom and modern science collide.
Before skincare became a chemical-based industry, soap was made from animal fat, ash, olive oil, honey, and other kitchen scraps. These soap recipes have been lost to time, and they sound foreign (and a little gross) to the modern woman.
But here’s the thing: these ingredients were used intentionally.
Tallow (or rendered beef fat) is a powerful ingredient that’s almost bioidentical to our own skin. Meaning, it provides all of those collagen-building nutrients you see promoted in anti-aging skincare products — but without the chemicals, fillers, dyes, or lab-made “nutrients.”
When rendered and whipped, tallow turns into a thick and creamy lotion-like substance. It doesn’t need stabilizers, fillers, or any additives to turn it into a usable product.
We find tallow skincare (or tallow balm) to be the best moisturizer for aging skin because it molds to your personal needs. It doesn’t change or manipulate the ecosystem of your skin for “better results.” It’s a no-nonsense skincare superfood that’s reasonable for almost any skin type or skin concern. But tallow is especially effective for older women who need moisture and building blocks for healthy skin.
Other Ingredients to Prioritize in a Moisturizer for Aging Skin
Herbal Skincare
Many herbs are rejuvenating to aging skin, especially those that are full of antioxidants. We love jasmine, calendula, rose, evening primrose, and helichrysum to assist in cell turnover. Herbal skincare is effective, safe, and has been used for centuries as a beauty and wellness tool.
Bakuchiol (A Retinol Alternative)
Retinols (or synthetic vitamin A serums) may not just irritate the skin with “retinol burn.” They’ve actually been shown to increase the chances of skin cancer when exposed to the sun. Not to mention they can damage the skin barrier and make it difficult for your skin to absorb moisture. We don’t judge women who choose retinol, but we do want to let them know there are better alternatives.
Bakuchiol is a plant-based ingredient that’s shown to have similar cell turnover rates to retinol. It was originally used in Chinese medicine to soothe inflamed skin. It can also increase collagen production and reduce hyperpigmentation without bothering the skin barrier.
Oil Cleanser Face Wash for Aging Skin
The oil cleansing method has grown in popularity among young adults who struggle with acne. By using an oil cleanser, you’re embracing the idea that “like dissolves like” — a scientific skincare principle that explains why a plant-based oil can unclog pores. That said, oil cleansing is extremely effective for aging skin, too.
Since it penetrates deep into the skin, the oil cleansing method offers powerful hydration and antioxidants to any skin type. If your skin is regularly dry or struggles to retain moisture, a daily oil cleanse may help it regain natural function.
Tips for Better Moisture Retention
Apply Your Anti-Aging Skin Cream at Night
When we sleep, our bodies go into restoration mode. Skin cells are healed and regenerated, and blood flow to the face increases. This is one of the reasons it’s recommended to apply anti-aging skin cream at night, because your body can put the extra nutrients to good use.
Use High-Quality Makeup
Why do we separate makeup and skincare into two different categories? Anything that’s sitting on your face throughout the day should promote clear, smooth, and toned skin. Look for makeup that’s formulated with healthy ingredients like castor oil, jojoba oil, and grass-fed tallow — so it can do good for your complexion rather than harm.
Use an Herb-Based Hydrosol or Facial Tonic
Hydrosols and facial tonics are some of the best resources for aging skin. If you feel like your serum, moisturizer, or retinol alternative just sits on the outer layer of your skin (without proper absorption), a facial tonic can help your cells retain moisture.
Use a Humidifier
Especially if you live in a dry climate, a humidifier can support hydrated skin that’s firm and tightened. It can also help your cells better absorb anti-aging skincare, like moisturizers and serums. Just make sure you use filtered water in your humidifier and regularly check it for mold.
Restore Your Skin Barrier
Chronically dry or irritated skin may be a sign of skin barrier damage. After years of drugstore skincare and harsh cleansers, most of us struggle with this. The skin barrier is a fragile layer of lipids and skin cells that work to keep moisture in and toxins out.
The skin barrier is bioactive and full of nutrients like fatty acids and cholesterol. When these nutrients are stripped with harsh chemical cleansers or over-exfoliation, the skin barrier may struggle to retain moisture. Supporting this barrier with nutrients should help you improve moisture retention and even soothe irritation.
Use Beeswax
The natural texture of beeswax is perfect for sealing in moisture. It’s often used in products like lip balm and hydrating salve to extend wear and lock moisture into lips, heels, and hands. As you work to support your skin barrier and hydrate your cells, you can apply beeswax at the end of your skincare routine — to seal in moisturizer, serum, and essential nutrients.
Let Your Skincare Decisions Grow with You
Growing older allows us to gain perspective on what really matters — and this even extends to skincare. As you age, you become less interested in trendy products. Instead, you want something that’s reasonably priced, easy to use, and full of nourishing and supportive ingredients you can count on.
If you’re looking for a moisturizer for aging skin, consider using tallow skincare.
It’s moisturizer and skincare all rolled into one — with powerful vitamin A (natural retinol), anti-inflammatory fatty acids, and collagen-boosting compounds.