Close-up product photo of a three-shade eyeshadow palette displayed on a clean grey seamless background, showcasing versatile eyeshadow colors and a modern beauty aesthetic.

Close-up of a woman with natural makeup, featuring highly pigmented taupe eyeshadow from the Natural Eye Makeup Palette by Toups and Co Organics, soft blush, and mauve lipstick. A label reads: Model is wearing Natural Eye Makeup Palette.

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Natural Eye Makeup Palette

Name: Natural Eye Makeup Palette
Brand: Toups and Co Organics
SKU: natural-eye-makeup-palette-original
Price: 38.0 USD
Availability: InStock
Rating: 4.7 (250 reviews)

$38.00

Three different natural eyeshadow colors that are easily blendable, highly pigmented, and talc-free.

Title

Original

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Quantity

free shipping over $100

BENEFITS

won’t clog pores
helps balance microbiome
won’t dry out skin
goes on smoothly
highly pigmented
easily builds and blends

Effortless to apply. Gentle on sensitive skin.

This all-natural eyeshadow palette is a go-to for those who want clean ingredients without compromising on performance. Free from fragrances, artificial dyes, and preservatives, it’s designed to flatter and never irritate. Choose from two curated shade collections—Original and Date Night—each crafted to create a soft, stunning smokey eye with ease.

No harsh ingredients. Just beautiful, blendable color.

How to use

For a smokey eye, start by using a light, neutral shade all over the eyelid, from the lash line to the brow bone.
Use a medium shade to blend into the crease, building up the color and blending it upwards and outwards.
Use a darker shade in the outer corner of the eye, blending it upwards and inwards to create a gradient.
Use eyeliner to line the upper lash line and smudge it out with an eyeshadow brush.
Use the same dark shade on the lower lash line, blending it outwards to create a smokey effect.
Use a fluffy brush to blend all the eyeshadows together, ensuring a seamless transition between shades and removing any harsh lines.
Finish with mascara

Sustainable Packaging: The plastic-free eyeshadow palette can be refilled with new shades. Each shade attaches to the palette with a magnet.

Pairs well with

Toups & Co non-toxic precision eye makeup brush with white handle

Eyeshadow Brush

$24

Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.

Long Lash Mascara

$26

Ingredients

Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopherol (Vitamin E).; [+/- May Contain] Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

*certified organic

View our Never List

The Tenants of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.6563706 / 5 from 259 reviews.

AI Generated Review Summary

This all-natural eyeshadow palette offers beautiful and neutral shades that blend seamlessly and apply quickly. Customers appreciate the clean, healthy ingredients, and the palette is gentle on sensitive skin. The eyeshadows provide great color, high-quality pigment, and long-lasting coverage, perfect for creating a stunning smoky eye look.

Summary topics

Shade Quality (8%): Customers keep praising the beautiful and neutral shades, which blends beautifully and is quick to apply.
Ingredient Quality (5%): It was reported by customers that they love the clean and healthy ingredients used in this product.
Color Satisfaction (48%): A significant amount of customers expressed satisfaction with the beautiful and great colors of the product.
Shadow Quality (6%): It was reported by customers that these shadows are of high quality and do glide on smoothly and blend well.
Pigment Quality (3%): It was observed by customers that the pigment of the eyeshadows is beautiful and lasts all day.

Review topics: [].

Review highlights

"Perfect colors for a everyday natural look" — Evelyn S.
"I love the colors as they are simple and classy for an elegant and natural look." — Judy P.
"Beautiful, natural colors that stay fresh while wearing and don’t irritate my sensitive eyes!" — Angela W.

Reviews

Beautiful pigment, no irritation

"I am so pleased with natural eye color palette! It applies so nicely to the skin and the buildable quality surpasses any other eye shadow used in the past. But the very best thing about it is that it does not irritate my eyes! It is the only product I have found that keeps my skin happy. I highly recommend purchasing."

— Carrie R. (5/5)

Beautiful

"I love the colors of this palette. I know I am wearing makeup but it looks so natural. Just what I was looking for!"

— Debbie R. (5/5)

eye palette

"I did not like it because it had glitter in it. Can I return this item?"

— Beverly M. (1/5)

Perfect palette

"Great blend colors..perfect natural lo9k"

— Elise F. (5/5)

Natural eye makeup palette

"The makeup felt nice on and didn’t cake. It went on smoothly but I picked the wrong colors for my skin tone and u couldn’t even see it on my eye lids except the darkest color which I didn’t like ."

— Sharon M. (1/5)

Nice Palette

"Color stays true and lasts"

— Donna A. (5/5)

"Love the texture and subtle shades!"

— Haley (5/5)

Great Colors but cant' get individual replacements

"I love the colors. Bought both sets. However, for the Date Night Set, the colors are not available to purchase individually. I'm getting quite low on Twinkle but still have plenty of the other 2 colors. I'm disappointed that I would have to buy a whole new set just to replace one color which I will not do. I'd give this set 5 stars if it wasn't for that."

— Lani S. (3/5)

Love

"I love Toups & Co eyeshadow and had to grab the palette I didn't have yet."

— Jessica E. (5/5)

The colors I chose are

"The colors I chose are great! They go in smooth and they last all day! Very pleased with this palette"

— Valeri K. (5/5)