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BENEFITS
NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
Overall rating: 3.9324596 / 5 from 992 reviews.
This mascara offers a clean, high-impact dry formula that provides length, volume, and definition without clumping. Customers appreciate its smooth, luscious feel, clean ingredients, and natural, dramatic look. The pleasant smell and beautiful color add to its appeal, though some find the wand difficult to use and the tube size and price less satisfactory.
Review topics: [].
"I tried this mascara in an effort to rid my routines of harmful chemicals. And while it made my lashes a tiny bit fuller and darker, I found it very difficult to remove. It also lacked the lengthening benefits of my usual mascara. Perhaps at my age (64) the mascara is a bust; but for younger women I champion the effort to find more organic products."
"This mascara gives a very natural look. I continue buying it because it's clean, but it's not going to perform like the toxic ones. It doesn't dry fast, and smudges easily. I like the natural look, but my daughter's like the gobbed on look. It's not for everyone, but if you aren't expecting it to act like the unhealthy ones, you won't be disappointed."
"My eyelashes have regrown while using this for the past 3 months! I thought my thick, long lashes were gone forever. It turns out it isnt about aging! I am 65 and my lashes are like in my 30s or 40s, very thick and long again. Thank you!"
"I actually use this layered on top of another natural/healthy mascara. . . that particular brand/formula has some attributes I love, BUT, it flakes. . . which I hate. Toups mascara stops the flaking and has such a rich color and the texture is always good, no matter how long I have used it, it doesn't dry out. And it smells so nice. . . very clean, always."
"I love this mascara. It goes on without any clumping. Darkens my lashes just enough to know they are there and if I want a more dramatic look I can just layer on a little more and still no clumps."
"The mascara is nice because it doesn't clump and it's buildable, but if you're looking for more volume, this is not for you. I find I have to apply it a few times on my lashes to get it to look like I have mascara on. I already have long lashes but what I need is a volumizing mascara - hey Toups, here's your next product idea!. I love that it's clean so I feel good putting it on my eyes."
"The brush is shorter than regular mascara and I find it takes me a few attempts before I adjust to the short wand length but once I do get used to it it is magic! Healthy formula is worth it!"
"This feels really nourishing and I like the color, but it went on clumpy and thick. I had a hard time getting it more evened out with an eyelash brush."
"I really liked the ingredient profile and was hopeful this product would be good. Unfortunately my eyes told me otherwise. I’ve used it many times and it makes my eyes itch, red and often tearing up. Then the mascara runs and makeup then needs redone. I hope it works for others."
"So many people told me about this and I am not sure why I didn't buy it sooner. I really like it. Gives a good lift and fullness look. My eye dont get irritated with it."
