Not good
"I can’t tell if it’s actually marking. Either the color is too light, which I doubt because my brows are almost transparent or I got a bad pencil. Color does not show up like advertised."
Brow Pencil
$28.00
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BENEFITS
- adds volume and shape
- naturally fills patches
- buttery smooth application
- includes brush for shaping
- slanted tip for easy application
- available in 3 natural colors
Ingredients
The Tenants of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.5617285 / 5 from 324 reviews.
AI Generated Review Summary
This brow pencil offers a smooth, natural application with a buttery-smooth formula that enhances brow fullness and shape. Customers appreciate its natural ingredients, perfect shade match, and the ease of blending and volume it provides.
Summary topics
- Natural Lines (3%): It was highlighted by customers that this brow liner is great and all natural, making it a popular choice.
- Color Accuracy (34%): A substantial number of customers pointed out that the color of the pencil is great and spot on.
- Shade Match (4%): It was noted by customers that the shade of the product is perfect and matches their natural brow color.
- Deep Taupe Shade (5%): Customers raved about the deep taupe, praising its perfect match for their brows.
- Smooth Texture (3%): Customers raved about the texture of this brow product, praising its smoothness and ease of application.
Review topics: [].
Review highlights
- "Absolute best colour on my brows- looks so natural and is non-pore clogging and acne safe!" —
- "I finally found a color to subtly enhance my super light eyebrows!" —
- "I love the applicator, glide, and color!" —
Reviews
Best Brow Pencil I’ve Tried
"At 54, my brows have thinned a lot. I’ve tried countless brow pencils, but this one is hands down my favorite! I use the deep taupe shade. I love how it glides on so easily and it lasts all day."
Great brow pencil!
"I really like how this fills in the brow while not making them sticky. It looks and feels natural. The small brush in the end works great."
Perfect
"Love the color , the shape of pencil and the easy application!"
Great product
"This may be the best I’ve ever used. So silky, stays put, feels wonderful all day. Great ingredients as I’m very cautious about chemicals on my skin. Luv, luv your foundation. Just wish the single eye shadows came in a little case instead of the clear plastic holder…. . hard to open and wonder if the powder is going to break up before I get it open. Will be trying more of your items."
Perfect shade for me
"I would like to thank one of the woman who gave a review on this eye brow pencil and sent in her picture to show it. It was the perfect shade for me and I appreciate customers like Kyleigh D. for doing this. Most eye brow pencils come in black brown or reddish brown but this color soft taupe is unique. So I do recommend it."
Perfection
"Love this eyebrow pencil so much - everything about it: the color, easy application, and how long it stays on."
Love my brow stick
"This thing works and I feel good knowing it’s not toxic. I have to have my eyebrows done to feel good walking out the door and this does the trick!"
the best
"I love love this brow pencil and the color"
Best brow makeup for me
"This product is perfect for me. I’m almost 72 and therefore have some thinning of previously thick brows. The deep brown pencil is hands down the most natural look for my skin tones. It is easy to use too! A few light strokes, and I’m out the door."