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Toups & Co Mineral Makeup
ten-mineral-makeup-shades-displayed
makeup-brushes-dipped-in-bronzer-and-mineral-makeup
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woman-displays-medium-shade-swatches-of-mineral-makeup-on-her-arm
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A woman with long dark hair smiles at the camera against a neutral background. A label reading Light highlights Toups and Co Organics Mineral Makeup, a non-toxic formula with natural SPF for radiant, healthy-looking skin.
An older woman with long gray hair, clear skin, and a joyful expression looks upward. A Light-Medium label appears in the corner. She wears Toups and Co Organics Mineral Makeup with natural SPF for healthy, glowing skin.
A close-up of a middle-aged woman with long dark hair and a light complexion, smiling at the camera against a plain background. The “Medium” label highlights her flawless look achieved with Toups and Co Organics Mineral Makeup.
A woman with long dark hair and tan-beige skin smiles, her radiant complexion highlighted by the even lighting and neutral background—showcasing the benefits of Toups and Co Organics Mineral Makeup.
A woman with curly dark hair and caramel-toned skin smiles softly at the camera, wearing earrings and a natural look accentuated by Toups and Co Organics Mineral Makeup for a fresh, non-toxic finish.
Close-up of a smiling woman with medium to dark skin and glowing complexion. Cocoa shade label highlights the benefits of Toups and Co Organics Mineral Makeup—non-toxic and healthy for your skin.
Toups & Co Mineral Makeup
ten-mineral-makeup-shades-displayed
makeup-brushes-dipped-in-bronzer-and-mineral-makeup
woman-displays-light-shade-swatches-of-mineral-makeup-on-her-arm
woman-displays-medium-shade-swatches-of-mineral-makeup-on-her-arm
woman-displays-dark-shade-swatches-of-mineral-makeup-on-her-arm
A woman with long dark hair smiles at the camera against a neutral background. A label reading Light highlights Toups and Co Organics Mineral Makeup, a non-toxic formula with natural SPF for radiant, healthy-looking skin.
An older woman with long gray hair, clear skin, and a joyful expression looks upward. A Light-Medium label appears in the corner. She wears Toups and Co Organics Mineral Makeup with natural SPF for healthy, glowing skin.
A close-up of a middle-aged woman with long dark hair and a light complexion, smiling at the camera against a plain background. The “Medium” label highlights her flawless look achieved with Toups and Co Organics Mineral Makeup.
A woman with long dark hair and tan-beige skin smiles, her radiant complexion highlighted by the even lighting and neutral background—showcasing the benefits of Toups and Co Organics Mineral Makeup.
A woman with curly dark hair and caramel-toned skin smiles softly at the camera, wearing earrings and a natural look accentuated by Toups and Co Organics Mineral Makeup for a fresh, non-toxic finish.
Close-up of a smiling woman with medium to dark skin and glowing complexion. Cocoa shade label highlights the benefits of Toups and Co Organics Mineral Makeup—non-toxic and healthy for your skin.

Mineral Makeup

$52.00

A clean, non-comedogenic mineral foundation that offers a flawless, long-lasting finish and improves skin over time—without irritating fillers

Color
Fair *NEW LARGER SIZE*
Purchase type:
Frequency:
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BENEFITS

  • natural SPF protection
  • flawless, long-lasting finish
  • protects from pollution
  • no irritating fillers
  • improves skin over time
  • non comedogenic
Pairs well with
Toups & Co Bronzer

Bronzer

$38

Toups & Co Cream Luminizer Pot

Cream Luminizer Pot

$32

No fillers. Just pure, nourishing minerals.

Unlike other mineral makeup formulas, we leave out irritating ingredients like bismuth oxychloride—a common filler known for causing skin irritation. If you’ve had bad experiences with mineral makeup, it’s likely because of this pesky ingredient. Our formula, focused on whole, clean ingredients, nourishes your skin over time—improving its condition as you wear it. Plus, it offers natural SPF protection, shields from pollution, and provides a flawless, long-lasting finish that won’t clog pores.

Find Your Perfect Match:

Fair: For very light complexions with red/pink undertones

Light: For light complexions with warm-fair to light-medium skin tones

Light-Beige: For light to medium skin tones

NEW 10g Large Light-Beige: For light to medium skin tones

Light-Medium: For medium skin tones

Medium: For medium tones with an olive complexion

Sand-Beige: For tan medium tones

Tan-Beige: For tan olive skin tones

Caramel: For deeper tan tones

Toffee: For tan to deep tones

Cocoa: For deeper brown tones

How to use

  1. Tap a bit of powder into the cap.
  2. Using our foundation brush, apply a small amount of foundation powder to your face in circular motions.
  3. Allow the first layer to set for a few seconds, then apply as many “layers” as needed in the same like-manner as before until your desired color is achieved

Ingredients

Mica, Non-Nano Titanium Dioxide, Non-Nano Zinc Oxide, Magnesium Stearate, Iron Oxides

View Our Never List

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.5538464 / 5 from 325 reviews.

AI Generated Review Summary

This mineral makeup offers a range of shades to match various skin tones, featuring clean and nourishing ingredients. Customers appreciate its lightweight, non-toxic formula, which provides a flawless, natural finish. The product is praised for its great coverage, mineral powder quality, and ability to make skin look flawless without a noticeable smell.

Summary topics

  • Shade Matching (5%): It was observed by customers that the shade of the product was perfect and matched their skin tone.
  • Ingredient Quality (7%): It was noted by customers that the makeup from Toups and Co has clean and non-toxic ingredients.
  • Skin Feel (12%): Customers expressed satisfaction with the feel of this foundation, mentioning that it feels great on their skin.
  • Product Finish (6%): Customers expressed satisfaction with the flawless, smooth, and natural finish provided by the product.
  • Coverage Quality (33%): Many customers expressed appreciation for the great coverage provided by the product, which was mentioned multiple times in the reviews.

Review topics: [].

Review highlights

  • "I absolutely love their mineral makeup- my skin looks fresh and light." — Veronica D.
  • "This mineral makeup actually leaves my skin feeling healthier and it covers the redness so well!" — aimee e.
  • "I really love it , it looks very smooth on my skin and the color is great and feels really smooth." — Cindy D.

Reviews

Please help, sensitive skin

"Was excited to get your product, but saddened when i used it. I woke up the next day and face was broke out in acne. And yes i had taken all precautions of cleaning skin before and after use. Not sure if you can offer a refund, store credit or a product to help clear skin reaction."

— Marlen G. (5/5)

"Recived my product today. I haven’t used it yet but cant wait to tey this oroduct line as im needing seitch cosmetics over and i hsce super sensitive skin."

— Kristy (5/5)

Excellent!!

"I am 67 yes. Young and this is a wonderful product for mature skin. I also, wanted a truly clean product."

— Joanne S. (5/5)

Perfection

"Perfect shade and coverage. Fast shipping."

— Sheri L. (5/5)

Great product!

"After purchasing the sampler pack, I chose the Light Beige shade, and it ended up being the perfect match when paired with the Oyster Liquid Foundation. The color blends seamlessly and gives my skin a natural, polished look. I really enjoy using this mineral powder foundation as the finishing step in my makeup routine. It helps set my makeup beautifully, adds a soft, finished look, and contributes to all-day wear. I appreciate that it provides a natural appearance without sacrificing coverage. One of the most impressive things about this product is how long it lasts. I wear it almost daily, and after nine months, I still have plenty left. A little goes a long way! I'm very pleased to have found a healthy, natural makeup option that performs just as well as conventional products. Between the coverage, longevity, and clean ingredients, this powder foundation is an excellent value and well worth the investment."

— Kierra (5/5)

Perfect makeup

"My second time ordering this mineral makeup. Highly recommend it."

— Jacqulyn C. (5/5)

Great

"The makeup goes on so smoothly and doesn't feel cakey. I love how it matches my skin. Will continue to buy!"

— Megan H. (5/5)

I feel like it’s leaving my face a bit dry

"Good products"

— Marcella D. (3/5)

Mineral makeup

"So far so good. I’m liking these products very much"

— Deborah L. (5/5)

Great foundation for this 47-year-old skin

"I have not had much luck finding natural foundation that covers without sitting on top of my pores. This works really well and covers up my middle age acne. So easy to apply and matches my pale skin!"

— Susannah B. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama