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This best-selling mascara isn’t your grandma’s DIY formula—it’s been tested (and loved) by thousands of discerning beauty lovers who care as much about performance as they do about what goes on their skin. The result? A clean, high-impact dry mascara that delivers length, volume, and definition—without compromise. The drier formula grips lashes on contact, offering more control, less smudging, and a soft, fluttery finish that builds beautifully without clumping.
Thoughtfully formulated, endlessly effective—no wonder it’s a fan favorite.
How to use
Place the mascara brush at the root of your lashes and then move repeatedly left to right for maximum coverage.
To naturally boost volume, coat your lashes with light powder, like mineral makeup or eye shadow, before applying mascara
