Luxury Makeup for Wellness-Minded People
Get the concealer, cream cheek tint, and bronzer trio made for ingredient-conscious women.
"The best concealer I've ever used."
Christine
"It’s a great feeling to genuinely love a product and know it’s actually good for your body."
Meg
“This is the most perfect bronzer color I’ve ever used.”
LeAnn
The Clean Contour Kit
The three-piece makeup set that proves you don’t have to compromise ingredients for results.
Embrace your favorite makeup trend but without the toxic ingredients. The Clean Contour Kit invites you to raise your expectations for effective products and healthy makeup. Every single ingredient is thoughtfully sourced to preserve nutrients that improve your complexion. We use sustainable and ethical practices for an uncompromising product that’s good for everyone.
The all-in-one makeup trio offers vibrant colors, all-day wear, and simple application. You’ll get a cream concealer, cheek tint, and bronzer — all matched to your skin tone and designed to enhance your natural glow.
How to Use
- Start with a clean face.
- Highlight key features by applying concealer under your eyes, on the bridge of your nose, close to your hairline, and slightly above your cheekbone.
- Add bronzer to the hollows of your cheeks, jawline, hairline, the bridge of your nose, and sides of your nose, to create shadows.
- Finish with cream cheek tint on the apples of your cheek, gently blending the color up toward your temples to accentuate your cheekbones.
- Then blend it all together with your fingers, a makeup brush, or a makeup sponge.
Ingredients
Cream Concealer: Castor seed oil, organic coconut oil*, candelilla wax, rice bran wax, organic cocoa seed butter*, organic shea butter fruit*, organic jojoba seed oil*, tocopherol (vitamin E), organic rosemary leaf extract*. [+/- May contain]: non-nano titanium dioxide (CI 77891), iron oxides (CI 77491, 77492, 77499).
*Certified Organic
Cream Blush: Organic castor seed oil*, organic carnauba wax*, glycerine, stearic acid, organic corn starch*, isostearyl palmitate, xanthan gum, organic sunflower seed oil*, organic oregano leaf extract*, thyme extract, organic cinnamon bark extract*, organic rosemary leaf extract*, lavender flower extract, goldenseal extract, organic vanilla planifolia*. [+/- May contain]: iron oxides (CI 77491, 77492, 77499) non-nano titanium dioxide, mica (CI 77019).
*Certified Organic
Bronzer: Rice powder, silica, organic jojoba seed oil*, magnesium stearate, organic grape seed oil*, organic oregano leaf extract*, organic thyme extract*, organic olive leaf extract*, organic rosemary leaf extract*, organic lavender*, organic goldenseal root extract*, tocopherol (vitamin E). [+/- May contain]: mica, non-nano titanium dioxide (CI 77891), iron oxides (CI 77491, 77492, 77499).
*Certified Organic
Cream Blush
A rosy glow
Cream Concealer
Highlights and blemish control
Bronzer
Sunkissed and structured
Feel So Good About Your Skin, You Forget You’re Wearing Makeup
Here’s why the Clean Contour Kit is an obvious choice for women who want makeup to improve their complexion, not just cover it up.
Buildable Coverage
Get effective formulas, and never choose between healthy ingredients and the results you want.
Effortless Application
Simplify your mornings with our product trio — designed to easily match your skin tone and replace your multi-step makeup routine.
Made for Sensitive Skin
Experience ingredients like jojoba oil, castor oil, and herbal extracts that soothe and restore.
Skin Barrier Restoration
Combine modern science with ancestral practices for an effective makeup routine that restores your skin barrier.
Wholesome Ingredients
Experience cold-pressed oils, farm-sourced ingredients, and small-batch products that meet our uncompromising standards.
Luxury makeup products
Made from wholesome ingredients
Easy decisions
Choose from three color palettes and get a perfect match
Results you’ll tell your friends about
Better ingredients for glowing skin
Model wearing Golden Hour
When We Say Beauty Inspired by Nature, We Mean It
The ultimate makeup and skincare hybrid, made with ingredients you feel good about.
Coconut Oil
Naturally rich in fatty acids, coconut oil protects against cell damage with antioxidants. It’s a powerful moisturizer and can soothe redness, fade dark spots, and even skin tone. The coconut oil in the Clean Contour Kit adds a natural sheen to your complexion while supporting your skin barrier with anti-inflammatory, antibacterial, and antifungal properties.
Castor Oil
An ancient Egyptian beauty secret, castor seed oil is full of beneficial nutrients. It’s commonly used for wound healing, making it a go-to remedy for acne and redness. We love castor oil because it’s so moisturizing and effective at smoothing wrinkles and fine lines.
Jojoba Oil
Plant-based oils rarely resemble the molecular structure of human sebum — but jojoba oil does. This makes it a potent cleanser for removing dirt, excess oil, and bacteria. Jojoba oil is high in natural vitamin E, which makes it a favorite resource for scars and sun damage.
Cocoa Butter
Deeply hydrating, cocoa butter is high in fatty acids and antioxidants — nutrients your skin needs to look its best. We include cocoa butter in our cream concealer to naturally fade dark spots and blemishes. It adds a subtle glow and is commonly used to treat chapped skin, dryness, and stretch marks.
Flower Extracts
We prefer the earthy aromas of goldenseal, vanilla planifolia, and lavender flower to synthetic fragrances. These flowers lend beautifully to our makeup products and have added benefits (like antioxidants).
Herbal Extracts
An easy boost of nutrients, we include herbal extracts in our makeup for their gentle scents and skin benefits. The Clean Contour Kit contains rosemary, oregano, and thyme — which are known to support healthy oil production, protect the cells from free radicals, and improve the skin barrier.
Cinnamon Bark
Cinnamon is astringent, which means it can shrink pores, balance oil production, and act as a toner. When using cinnamon, you might notice a brighter complexion with faded scars, dark spots, and improved skin texture.
Vitamin E
Natural vitamin E is incredibly soothing for irritated skin. It’s often used in first-aid kits as a fast-acting remedy for cuts and scrapes. Vitamin E is also known to fade scars and wrinkles while deeply moisturizing the skin. Your sebum (the healthy oils produced by your skin) is made up of vitamin E and other nutrients, like fatty acids. So adding vitamin E to your face can restore the skin barrier and provide the building blocks of a healthy complexion.
The Story Behind the Brand
Hi, I’m Emilie Toups.
I’m a natural living enthusiast, a mom of five, and the founder of Toups & Co Organics.
I began my journey into natural skincare as a way to help my daughter recover from eczema. We tried the drugstore creams and steroid prescriptions with no results. Finally, a friend recommended tallow balm, and I made my first batch in our farmhouse kitchen.
Our experience with tallow balm was so profound that I knew I had to learn more about ancestral skincare. I immediately watched friends and family experience the benefits of skincare that’s not just nontoxic, but nutrient-dense.
That’s when I knew we had to get these remedies to more people.
Eight years later, we’ve expanded our portfolio to skincare and makeup, have thousands of loyal members, and support a number of local farms across the country. We’re continually driven by our passion to provide safe and effective products that help people return to their ancestral roots. Our mission is to go far beyond “chemical free,” with long-forgotten skin solutions that are nature-inspired and good for every skin type.
Each ingredient we use is mindfully selected and carefully sourced — while meeting our uncompromising standards for minimal processing, whole ingredients, and powerful results.
How Does the Clean Contour Kit Compare?
| Clean Contour Kit | Other Nontoxic Brands | Drugstore Brands | |
| Restorative ingredients for better skin | ✓ | ✓ | |
| Doesn't clog pores | ✓ | ✓ | |
| Formulated for sensitive skin | ✓ | ✓ | |
| Safe for your hormones | ✓ | ✓ | |
| Buildable coverage | ✓ | ✓ | |
| The results you want | ✓ | ✓ | |
| Simplified application | ✓ | ✓ | |
| Extremely hydrating | ✓ | ||
| Makeup that doubles as skincare | ✓ | ||
| Skin barrier protection | ✓ | ||
| No synthetics or fillers | ✓ | ||
| Ingredients sourced from family farms | ✓ |
Frequently Asked Questions
How Do I Know the Ingredients Are Actually Clean?
See for yourself. We formulate makeup and skincare products that are safe enough to eat. If the standard for your diet is whole and unprocessed foods, we believe the same should be true of your skincare products.
Each ingredient is mindfully and sustainably sourced in the United States. Our oils (including castor, jojoba, and coconut) are cold-pressed to preserve quality and nutrient density.
How Do I Choose My Shades?
We formulated the Clean Contour Kit to give you better results with fewer decisions. Pick from just three shade options, designed to elevate any skin tone. Your perfect match comes straight to your mailbox and elevates your everyday look in less than ten minutes.
What Do You Mean by “Nourishing Ingredients”?
There’s a difference between ingredients that are safe and ingredients that are nourishing. Safe products don’t contain chemicals like phthalates, parabens, fillers, and microplastics. Nourishing products go a step further: feeding the sebum with the building blocks of healthy skin. Even in our makeup, we prioritize fatty acids, antioxidants, anti-inflammatory oils, soothing herbs, and grass-fed tallow to actively improve the appearance of your skin.
Can I Buy Each Product Separately?
Yes, we do offer the concealer, cream blush, and bronzer products individually on our website. The Clean Contour Kit is bundled to simplify your routine. There’s also a ten percent discount when you buy the whole kit.
What Ingredients Aren’t in Toups & Co Products?
You’ll never find synthetics, genetically modified organisms (GMOs), toxins, fillers, artificial colors, artificial fragrances, phthalates, parabens, or hormone disruptors in our products.
Each product is mindfully crafted not just to avoid toxins but to add nourishment to your makeup and skincare routine.
How Does the Clean Contour Kit Compare to Drugstore Makeup? Does It Work?
Our customers are shocked by the efficacy of Toups and Co makeup products. Most say our concealer, blush, and bronzer work even better than drugstore makeup products. They provide coverage, glow, and moisture, and they easily blend for the results you want.
Why Are Fillers Problematic in Drugstore Makeup?
Fillers exist to take up space in a makeup bottle. The goal is to dilute the product with inexpensive ingredients (like parabens, phthalates, alcohol, water, fragrances, and other chemical compounds). In the average drugstore makeup product, fillers make up anywhere between fifty and ninety percent of the product.
We don’t use fillers because we believe every ingredient should actively improve the texture and appearance of the skin. This is your body’s largest organ, and it deserves to be treated with mindfulness and respect. We believe topical products provide an opportunity to elevate the skin, and we formulate our products to do exactly that.
Is the Clean Contour Kit Worth the Price?
Toups and Co is a family-run business that’s committed to producing the highest quality clean makeup and skincare products on the market. Since our products are made in small batches, sourced from regenerative farms, and contain no synthetic ingredients, they are more expensive to produce.
To us, ingredient-conscious products are worth the extra production costs. We hope you feel the same way. Our customers say a Toups and Co shopping experience doesn’t cost more than a trip to Sephora. Thanks to the quality ingredients, many of our products last twice as long as typical store brands.