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Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup
Zoom Mineral Makeup

Mineral Makeup

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Color Take the Foundation Shade Match Quiz

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Mineral Makeup Brush


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Toups and Co loose mineral foundation gives a smooth flawless finish, formulated to be safe and healthy for your skin. Mica is light refracting and helps to minimize the appearance of fine lines on your face instantly for a natural glow.

Many store bought cosmetics are full of preservatives, and ingredients that can be quite unkind to your skin. But not all mineral cosmetics are created equally either, they often contain bismuth oxychloride which is a cheap, bulk-filler. This ingredient adds a “shine” to foundations and is also a known skin irritant which does nothing to improve the surface layers of the skin.


Toups and Co mineral makeup does NOT contain bismuth oxychloride. If you’ve ever tried a mineral foundation which irritated your skin, it was most likely formulated with this ingredient.

It’s our experience that with continued use of our mineral products, you’ll find that the condition of your skin may improve. This is because we formulate with high quality, skin healing ingredients.



Ingredients: Mica (natural minerals that reflect light from the face, creating the appearance of a smoother, softer and more radiant skin tone), Non-nano Titanium Dioxide (a natural element used in sunscreens for its ability to block UV rays. Due to its natural white color, it adds light-reflective quality), Non-nano Zinc Oxide (also holds skin healing benefits that soothe inflamed and irritated skin as well as help with skin cell regeneration), Magnesium Stearate, Iron Oxides


Fair: designed for very light complexions with red/pink undertone

Light: designed for light complexions with warm-fair to light-medium skin tones

Light-Beige: designed for light - medium skin tones

Light-Medium: designed for medium skin tones

Medium: also designed for medium tones with more olive complexion

Sand-Beige: More tan medium tones

Tan -Beige: More tan olive skin tones

Caramel: More tan tones

Caramel: More tan to dark tones

Cocoa: darker brown tones


If you don’t know your shade try a sample kit here!


Tap a bit of powder into the cap. Using a wide flat brush, apply a small amount of foundation powder in circular motions. Allow the first layer to set for a few seconds, then apply as many “layers” as needed in the same like-manner as before until your desired color is achieved.

Full Ingredients List

Mica, Non-nano Zinc Oxide, Non-nano Titanium Dioxide, Magnesium Stearate, Iron Oxides

Customer Reviews

  • "Great buildable coverage. Lasts most of the day. Needs touch up after work but that is typical for me with all loose mineral foundations. Love the sample kit that allows you to find your perfect match. "

    — KS

  • "I am so pleased with this foundation! I haven't wanted to wear make up for a long time because I'm trying to clean up my cosmetics. Finding this non nano foundation has been such a help and it truly works just and good or better than the other stuff out there"

    — Kayla

  • "I bought a few samples to find my shade. Found a perfect match. So much better than other mineral powder foundations I have tried! Love this."

    — Roxanne

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Real ingredients

Real ingredients

We use tallow from grass fed cows,
organic cold pressed olive oil and
certified organic essentials oils.

Beauty as nature intended

Beauty as nature intended

We never use synthetic chemicals, GMOs, toxins, fillers, artificial colors or artificial fragrances.

Made in the USA

Made in the USA

We support small, family owned farms who are sustainable, fair trade, transparent and ethical.

From our family to yours

From our family to yours

We are a husband and wife team that believes it’s not good enough for you until it’s good enough for our own family.