Nice, neutral shades.
"I’ve ditched all my old toxic shadows and now use these exclusively. They have a slight creaminess to them which is nice for older skin."
Natural Eyeshadow Singles
$15.00
FREE SHIPPING OVER $100
BENEFITS
- applies easily
- leaves no creases
- highly pigmented
- for all skin types
- talc-free
- Non-comedogenic
Pairs well with
How to use
Our Commitment to Quality
— Emilie Toups, founder
NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
Real Reviews from Real Customers
Overall rating: 4.681223 / 5 from 229 reviews.
AI Generated Review Summary
Natural Eyeshadow Singles offer vibrant, all-day wear with clean, skin-nourishing ingredients. Customers love the beautiful, highly pigmented colors and excellent coverage, with both matte and shimmer finishes available.
Summary topics
- Brand Quality (4%): Customers expressed appreciation for the nontoxic aspect of this brand, as it leaves out toxic ingredients.
- Natural Look (6%): Customers appreciated the natural look of the eye shadow for its shimmery and long-lasting effect.
- Clean Ingredients (7%): Customers expressed satisfaction with the clean and exceptional ingredients of the product, which was mentioned multiple times in the reviews.
- Beautiful Colors (51%): A substantial number of customers stated that the color of the product is beautiful and they love it.
- Shimmer Effect (6%): Customers raved about the perfect shimmer in the eyeshadow, mentioning it multiple times in their reviews.
Review topics: [].
Review highlights
- "Flush is the perfect neutral color and base to build a nice color scheme" —
- "really beautiful colors with great coverage and staying power!" —
- "Beautiful shade, great color payout, and cleaner ingredients." —
Reviews
Blue velvet eyeshadow did not disappoint.
"Since going on the natural/ non Toxic side few years ago I had a hard time to find a blue eyeshadow to acccent. Not Navy but blue to accent using cooper or pinks and this shade fits beautifully to add a suttle hint of blue. Love it!"
Great basic
"Great basic shadow and great coverage. I used as a base with other shadows or I was the base by itself."
Great Eyeshadow
"I love this shadow. It goes on smoothly, doesn’t crease and it goes only where you apply it. The best natural one I have tried."
Great colors
"Does not make my eyes itch and turn red and great colors too"
Great eyeshadow!
"This eyeshadow goes on smooth and evenly!"
My eyes are content
"This peach eye shadow…smoothe application, stays in place, and does not irritate my eyes. So grateful!"
Very accurate colors!
"I decided to purchase a few of the Single Natural Eyeshadows because none of the pre-made palettes offered the exact color combination I was looking for. One thing I really appreciated was how accurately the product photos represented the shades. When the eyeshadows arrived, the colors were exactly what I expected based on the website, which made online shopping much easier and more enjoyable. I wasn't entirely sure what to expect with the packaging, but the singles come in individual plastic holders that keep them protected and organized. I also think Toups & Co. 's magnetic interchangeable palette system is ingenious. It allows for so much flexibility, and I would love to see an option to purchase an empty palette that customers could fill with their own personalized shade combinations. As for performance, I really enjoy the colors and the natural look they create. I do have hooded eyes, so eyeshadow tends to wear and shift throughout the day regardless of the brand. Because of that, I do notice some fading and movement by the end of the day, but I don't consider that unusual for my eye shape. Overall, I've been very happy with these eyeshadows. The color accuracy, quality, and versatility have made them a great addition to my makeup collection. I can see these remaining a staple in my makeup bag for a long time to come."
Color doesn’t match picture online
"I ordered this eyeshadow in smoking plum and it looks nothing like the shade advertised on the website. In real life it’s a very cool toned almost muted purple. Had I known this I would not have purchased. The formula is good, I appreciate the ingredients however I am nervous to order any other shades because I’m not sure what I will get in comparison to what is being advertised on the website. I do however greatly appreciate the easy return this company provides."
"They sent me some samples of the foundation but I had to pay $18. 00 for it. I found a color that matched my skin tone but I didn't like it at all. It was really thick and looked "pasty" on my face. Even at being that thick, it still didn't cover my blemishes. You could still see them. I definitely won't be buying any more of this, especially at the prices they charged. I liked e. l. f. foundation better than this and it was a heck of a lot cheaper. I don't care if it doesn't have any "toxins" in it. My face felt like it couldn't breathe with this on."