[{"id":56833769562,"handle":"all","title":"All Products","updated_at":"2026-06-09T14:38:31-05:00","body_html":"","published_at":"2018-07-19T09:10:38-05:00","sort_order":"manual","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"candybox_generated"},{"column":"title","relation":"not_contains","condition":"1 oz"},{"column":"title","relation":"not_equals","condition":"Dry Shampoo Brush"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Toups Shipping Protection"},{"column":"tag","relation":"not_equals","condition":"hide"}],"published_scope":"global"},{"id":486503842038,"handle":"all-products-excluding-sets-samples","title":"All Products (Excluding Sets + Samples)","updated_at":"2026-06-09T06:02:39-05:00","body_html":"","published_at":"2026-04-08T19:26:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Sample"},{"column":"title","relation":"not_contains","condition":"Set"},{"column":"title","relation":"not_contains","condition":"Kit"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Shipping Protection"},{"column":"title","relation":"not_contains","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"50%"}],"published_scope":"global"},{"id":464697131254,"handle":"back-to-school-essentials","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-08-19T13:40:52-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Back to School Essentials","body_html":""},{"id":405817229558,"handle":"best-sellers","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2023-09-23T09:29:53-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":""},{"id":381112221942,"handle":"body","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2021-11-04T06:28:56-05:00","sort_order":"manual","template_suffix":"body","published_scope":"global","title":"Body","body_html":""},{"id":463612281078,"handle":"byob-best-sellers","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-08-08T13:50:20-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"BYOB Best Sellers","body_html":""},{"id":265227927719,"handle":"deodorant","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2021-04-21T10:54:21-05:00","sort_order":"best-selling","template_suffix":"tallow-deodorant","published_scope":"global","title":"Deodorant","body_html":""},{"id":96992723034,"handle":"deodorants","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2019-09-03T12:16:21-05:00","sort_order":"best-selling","template_suffix":"deodorant-ab-test","published_scope":"global","title":"Deodorants","body_html":""},{"id":474026574070,"handle":"eligible-for-discounts","title":"Eligible for Discounts","updated_at":"2026-06-09T14:38:31-05:00","body_html":"","published_at":"2025-10-28T18:23:00-05:00","sort_order":"alpha-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Sample"},{"column":"title","relation":"not_contains","condition":"Sample Set"}],"published_scope":"web"},{"id":451380510966,"handle":"emilies-favorites","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-02-19T15:46:17-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Emilie's Favorites","body_html":""},{"id":474657849590,"handle":"featured-products","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-11-05T08:26:01-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Featured Products","body_html":""},{"id":456383201526,"handle":"flash-sale","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-04-23T20:45:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Flash Sale","body_html":""},{"id":443798683894,"handle":"gifts-under-100","title":"Gifts Under $100","updated_at":"2026-06-09T14:38:31-05:00","body_html":"","published_at":"2024-11-20T20:58:05-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100.01"},{"column":"variant_price","relation":"not_equals","condition":"0"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"}],"published_scope":"global"},{"id":443798388982,"handle":"gifts-under-30","title":"Gifts Under $30","updated_at":"2026-06-09T06:02:39-05:00","body_html":"","published_at":"2024-11-20T20:52:33-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"30.01"},{"column":"variant_price","relation":"not_equals","condition":"0"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"}],"published_scope":"global"},{"id":443798618358,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-06-09T06:02:39-05:00","body_html":"","published_at":"2024-11-20T20:57:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"variant_price","relation":"not_equals","condition":"0"}],"published_scope":"global"},{"id":443247296758,"handle":"holiday-best-sellers","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2024-11-14T13:14:22-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Holiday Best Sellers","body_html":""},{"id":448248086774,"handle":"natural-deodorant-for-men","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2025-01-07T14:40:42-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Natural Deodorant for Men","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7b02ba40-7fff-3b8a-1165-0032e96e2cc3\"\u003e\u003cspan\u003ePowerful odor prevention with only pristine ingredients. Try our bestselling natural deodorant for men.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":448248185078,"handle":"natural-deodorant-for-women","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-01-07T14:41:18-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Natural Deodorant for Women","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-ea092f72-7fff-d63e-93ae-c1ed259fa094\"\u003e\u003cspan\u003eGet beautiful scents and odor free results with our bestselling natural deodorant for women.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":462097514742,"handle":"new","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-07-23T08:51:23-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New","body_html":""},{"id":476859302134,"handle":"new-packaging","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-12-04T16:57:55-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"New Packaging","body_html":""},{"id":406713860342,"handle":"bf-sale","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2023-11-02T22:22:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Sale","body_html":""},{"id":407025320182,"handle":"stocking-stuffers-under-25","title":"Skincare Stocking Stuffers Under $25","updated_at":"2026-06-09T06:02:39-05:00","body_html":"","published_at":"2023-11-13T12:29:56-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"25.01"},{"column":"type","relation":"not_equals","condition":"Makeup"},{"column":"variant_price","relation":"not_equals","condition":"0"},{"column":"title","relation":"not_contains","condition":"1 oz"},{"column":"title","relation":"not_contains","condition":"Sample"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mini Charcoal Soap"},{"column":"title","relation":"not_contains","condition":"1oz"}],"published_scope":"web"},{"id":416944357622,"handle":"skinny-confidential","title":"Skinny Confidential","updated_at":"2026-06-09T14:38:31-05:00","body_html":"","published_at":"2024-02-20T12:30:23-06:00","sort_order":"manual","template_suffix":"skinny","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":443703230710,"handle":"stocking-stuffers","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2024-11-18T12:17:12-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":405705916662,"handle":"subscriptions-recharge","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2023-09-11T08:47:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Subscriptions Recharge","body_html":""},{"id":426092986614,"handle":"tallow","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2024-05-30T13:37:16-05:00","sort_order":"manual","template_suffix":"tallow","published_scope":"global","title":"Tallow","body_html":""},{"id":448246776054,"handle":"tallow-deodorant","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2025-01-07T14:25:22-06:00","sort_order":"best-selling","template_suffix":"tallow-deodorant","published_scope":"global","title":"Tallow Deodorant","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-d088d79a-7fff-1daf-069d-62ef8fa5c8ce\"\u003e\u003cspan\u003eJust a handful of clean ingredients create the best natural deodorant you’ve ever used. Experience 100% grass-fed tallow and magnesium.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":445619077366,"handle":"tallow-skincare","updated_at":"2026-06-09T14:38:31-05:00","published_at":"2024-12-10T18:09:32-06:00","sort_order":"manual","template_suffix":"tallow","published_scope":"global","title":"Tallow Skincare","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5054c60e-7fff-ce65-b3f4-e25294358ba5\"\u003e\u003cspan\u003eExperience tallow skincare the right way with 100% grass-fed tallow that’s dry-rendered and nutrient-dense.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":443246641398,"handle":"the-best-sellers","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2024-11-14T13:00:42-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"The Best Sellers","body_html":""},{"id":389019042038,"handle":"wholesale","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2022-01-12T06:49:26-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"WHOLESALE","body_html":""},{"id":449012859126,"handle":"womens-skincare-collection","updated_at":"2026-06-09T06:02:39-05:00","published_at":"2025-01-17T13:12:39-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Skincare Collection","body_html":""}]
This natural deodorant is crafted with 100% grass-fed tallow, organic arrowroot powder, beeswax, magnesium hydroxide, and organic virgin coconut oil to keep you fresh—without compromising your skin or your health. The nourishing formula neutralizes odor, absorbs moisture, and soothes sensitive underarms with every swipe. Long-lasting and non-irritating, it’s designed to be good for your skin, not just safe for it— and smells as clean and subtle as it feels.
How to use
Apply to underarms after a shower or bath.
If you have trouble applying, let the deodorant warm up using your body heat and just dab it on rather than swiping.
All our tallow skincare is sourced from 100% grass-fed and grass-finished cows to produce the highest-quality tallow available. Our regenerative farming partners are local to the Southeast US, and we visit many of them personally to ensure the highest production standards. Once harvested, our tallow skincare is expertly rendered at low temperatures — a signature process we’ve perfected to keep every precious vitamin, mineral, and fatty acid intact when it reaches your skin.
Our Commitment to Quality
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
You May Also Like
Real Reviews from Real Customers
Overall rating: 4.472362 / 5 from 398 reviews.
AI Generated Review Summary
This natural deodorant, crafted with 100% grass-fed tallow and organic ingredients, is praised for its smooth application, long-lasting odor neutralization, and gentle feel on the skin. Customers appreciate its clean and subtle scent, and it is noted for not causing irritation or rashes. However, some users have reported a sticky residue that can affect razor performance.
Summary topics
Application: 3%
Feels: 4%
Smells: 37%
Irritation: 6%
Residue: 4%
Review topics: [].
Review highlights
"No odor, no residue, no irritation, no harm to clothes, no worries." — Judith C.
"It doesn’t irritate our skin and I can apply as much as I’d like without damaging clothes." — Nizandra M.
"This stuff truly works and love the natural ingredients!" — Diana C.
Reviews
"Smells amazing! Not the right strength for my everyday active lifestyle (I use the extra strength every day). Back in my indoor/office job days, it would have been perfect. I still put it on for date night, and let my kids practice their hygiene with it. Glad to have found a product with safe ingredients I can trust!"
— Hannah (5/5)
Natural smell deodorant that works
"I bought this for my almost 11 year old, it has no baking soda, but works! The smell it's light but smells very natural not sythetic. My kid has strong armpit odor for a kid and it does the job. I feel safe using this I tell her to always put it right after a bath. We do not change water and soap for deodorant. Deodorant should always be used when u are fresh after a bath. :) ty toups!"
— Nicole J. (5/5)
Good,strong, effective
"I wanted to use it for about a month before reviewing. Not much to say, smells good, and stays on long. Good for my skin and mo rash due to no baking soda, would buy again for sure"
— Emanuel R. (5/5)
The best
"Never have an issue with this deodorant last long and leaves u with no scent at all! Doesn't stain clothes either"
— Anonymous (5/5)
My fav
"Best deodorant has no smell leaves u smelling literally like nothing I butt he unscented and it lasts!"
— Britney P. (5/5)
Love the scent, doesn’t neutralize
"Have had great luck with Toups and co products but this doesn’t neutralize odor the way I need. May try extra strength next time"
— Bre (3/5)
Love this unscented deodorant
"Due to very sensitive skin I gave up on using deodorant several years ago. It really wasn’t a choice but rather a necessity. I stumbled across Toups on Instagram and thought I would give it a try. I am so happy I did. I love this product. I have been using it daily for the last two weeks and have zero skin issues. Thank you so much for making a baking soda free product."
— Ruth S. (5/5)
Perfect Product, Don't like new packaging
"First off, I love this product. It WORKS. And it has no irritating ingredients like so many natural deodorants do. It smells nice too. I would rate the product itself 5 Stars. However, the new packaging, complete with a cute little rose on top is not Male Friendly. The tube is fine, the rose is not ideal. Seems silly but this does matter to some people."
— JWing (3/5)
So soothing
"OMG, y’all did it again. This non odorant is amazing. I call it that because it is just so natural and free from any additives. I love the lavender oil and am really liking how my skin feels. Love it and will recommend it."
— Sharon H. (5/5)
Smells nice
"I like this deodorant, it keeps me fresh smelling, it does not stain my clothing, and has no bad ingredients, I am grateful for Toups offerings!"