{"title":"Black Friday 2026: 10% Off","description":null,"products":[{"product_id":"deodorant","title":"Natural Deodorant","description":"\u003ch2\u003eNaturally \u003cem\u003epowerful.\u003c\/em\u003e Remarkably gentle\u003cem\u003e.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThis natural deodorant is crafted with 100% grass-fed tallow, organic arrowroot powder, beeswax, magnesium hydroxide, and organic virgin coconut oil to keep you fresh—without compromising your skin or your health. The nourishing formula neutralizes odor, absorbs moisture, and soothes sensitive underarms with every swipe. Long-lasting and non-irritating, it’s designed to be good for your skin, not just safe for it— and smells as clean and subtle as it feels.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Lavender","offer_id":5090581020702,"sku":"natural-deodorant-lavender","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Unscented","offer_id":5090646032414,"sku":"natural-deodorant-unscented","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lime + Bergamot","offer_id":12413590306906,"sku":"natural-deodorant-lime-bergamot","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Balsam Fir + Cedarwood","offer_id":5090645999646,"sku":"natural-deodorant-balsam-fir-cedarwood","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lemongrass + Mint","offer_id":40804585046183,"sku":"natural-deodorant-lemongrass-mint","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/toups25-20.jpg?v=1790221598"},{"product_id":"tallow-frankincense-face-balm","title":"Frankincense Face Balm","description":"\u003ch2\u003e\u003cem\u003eBiology says: The formula for hydrated skin is simpler than you think.\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eYour skin doesn’t need more ingredients, just better ones that your skin recognizes and knows what to do with. \u003c\/p\u003e\n\u003ch3\u003eFamiliar Fatty Acids \u003c\/h3\u003e\n\u003cp\u003eGrass-fed tallow mirrors the skin’s own fatty acid profile, so it’s absorbed and retained better. It’s hydration that sinks in versus just sitting on top.\u003c\/p\u003e\n\u003ch3\u003eFrankincense Does More Than Smell Nice\u003c\/h3\u003e\n\u003cp\u003eThe fresh scent is just a bonus — Frankincense reduces redness, irritation, and inflammation, improving overall tone. \u003c\/p\u003e\n\u003ch3\u003eOlive Oil Doesn’t Mean Oily\u003c\/h3\u003e\n\u003cp\u003eOil-free formulas cause the skin to overproduce oil. Plant oils (100% pure, organic ones) supplement the sebum that our skin naturally creates. \u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Default Title","offer_id":5023938281502,"sku":"frankincense-face-balm","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-6.jpg?v=1790220148"},{"product_id":"long-lash-mascara","title":"Long Lash Mascara","description":"\u003ch2\u003e\n\u003cem\u003eBold lashes\u003c\/em\u003e. Clean ingredients.\u003c\/h2\u003e\n\u003cp\u003eThis best-selling mascara isn’t your grandma’s DIY formula—it’s been tested (and loved) by thousands of discerning beauty lovers who care as much about performance as they do about what goes on their skin. The result? A clean, high-impact dry mascara that delivers length, volume, and definition—without compromise. The drier formula grips lashes on contact, offering more control, less smudging, and a soft, fluttery finish that builds beautifully without clumping.\u003cbr\u003e\u003cbr\u003eThoughtfully formulated, endlessly effective—no wonder it’s a fan favorite.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"BLACK","offer_id":8110510407770,"sku":"long-lash-mascara-black","price":26.0,"currency_code":"USD","in_stock":true},{"title":"DARK BROWN","offer_id":8110510440538,"sku":"long-lash-mascara-brown","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-29.jpg?v=1789166546"},{"product_id":"extra-strength-deodorant-lavender","title":"Natural Extra-Strength Deodorant","description":"\u003ch2\u003e\u003cem\u003eSweating is natural. Your deodorant should be, too.\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eIt’s not the sweat that stinks — it’s the bacteria on your skin. \u003c\/p\u003e\n\u003cp\u003eAluminum-based formulas address the wrong problem and interrupt the body’s self-regulation process. They block sweat ducts and increase heavy metal exposure when odor-causing bacteria could be managed naturally. \u003c\/p\u003e\n\u003cp\u003eIt just makes sense to use a deodorant that works with your biology, not against it.\u003c\/p\u003e\n\u003ch3\u003eDrier \u0026amp; Fresher Without Aluminum\u003c\/h3\u003e\n\u003cp\u003eMagnesium hydroxide and baking soda tackle odor, while arrowroot powder helps absorb moisture for drier and fresher underarms.\u003c\/p\u003e\n\u003ch3\u003eNo Rashes, Stinging, or Burning\u003c\/h3\u003e\n\u003cp\u003eBaking soda is gentler on the skin when paired with tallow. But for those looking to avoid it completely, we have a \u003ca href=\"https:\/\/toupsandco.com\/products\/deodorant\"\u003ebaking soda-free formula\u003c\/a\u003e, too.\u003c\/p\u003e\n\u003ch3\u003eApproved by\u003cstrong\u003e \u003c\/strong\u003eSensitive Noses\u003c\/h3\u003e\n\u003cp\u003eFragrance-free doesn’t mean unscented (but we have that, too). 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In fact, overcleansing with oil-free formulas causes the skin to overproduce oil in an effort to rebalance it.\u003c\/p\u003e\n\u003ch3\u003eIdeal for All Skin Types \u003c\/h3\u003e\n\u003cp\u003eSensitive and acne-prone skin often needs more oil after using drying acne treatments or “gentle” cleansers that spread around dirt and sweat.\u003c\/p\u003e\n\u003ch3\u003eRemoves the Bad, Keeps the Good\u003c\/h3\u003e\n\u003cp\u003eThis cleanser respects your skin’s natural biology, which is designed to produce and maintain healthy bacteria and oils to stay balanced. \u003c\/p\u003e\n\u003ch3\u003eFirst Cleanse or Makeup Remover\u003c\/h3\u003e\n\u003cp\u003eEasily remove stubborn eye makeup and waterproof mascara, or use as a hydrating first cleanse before your primary cleanser.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"2oz","offer_id":39590451118247,"sku":"seabuckthorn-cleansing-oil-2oz","price":38.0,"currency_code":"USD","in_stock":true},{"title":"4oz","offer_id":39590451151015,"sku":"seabuckthorn-cleansing-oil-4oz","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-24.jpg?v=1790215950"},{"product_id":"new-tinted-lip-balm","title":"Tinted Lip Balm","description":"\u003ch2\u003e\u003cem\u003eNature’s Palette Looks Good on Everyone\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eFour buildable, nature-inspired shades that meet you in all of your moods.\u003c\/p\u003e\n\u003cp\u003eJust like the fruits and florals they’re named after, these lip balms add a pop of color and boost of hydration where something is missing.\u003c\/p\u003e\n\u003cp\u003eWhatever style season you’re in, this collection has a shade to complete your look, from barely-there to bold.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTulip\u003c\/strong\u003e — A feminine, fresh pink that’s girly but grown up. Think bright Spring tulips, rosy cheeks, and classic pink blush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCherry\u003c\/strong\u003e — Your bold red lip for confident days, a night on the town, or a romanticized night in. With buildable color, you can make it subtle or sultry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaple\u003c\/strong\u003e — An earthy, everyday brown that’s warm and sophisticated. 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